Apple's VP of iPhone marketing, Greg Joswiak, sat down for an interview with Re/code's
Ina Fried and Walt Mossberg this afternoon, discussing iPhone 6 and 6
Plus supply, the flawed iOS 8.0.1 update, Apple Pay, and the Apple
Watch.
According to Joswiak, the major iOS 8.0.1 bug
that caused many iPhone 6 and 6 Plus users to lose access to both
cellular service and Touch ID was caused by the software distribution
rather than a flaw in the software. "It wasn't the software itself, it
was the way it was distributed, said Joswiak. "We're very sorry."
The iOS 8.0.1 bug surfaced shortly after the software was first
released, bricking many iPhone 6 and 6 devices. Apple pulled the update a
few hours later, directed users to downgrade to iOS 8, and released iOS 8.0.2 to fix the problem the next day.
On the iPhone 6 and 6 Plus, Joswiak echoed a statement made by Tim Cook
during Apple's recent earnings call, saying that while he's not sure
which iPhone had higher demand, Apple is selling everything that it
makes. According to Joswiak, Apple's goal isn't to sell the most
iPhones, but to provide a better experience.
Repeating much of what Tim Cook had to say on Apple Pay and the situation with Rite Aid/CVS, Joswiak commented
that retailers aiming to be successful will accept the way customers
want to pay. He went on to state that Apple is focused on improving
mobile payments for consumers, minimizing the amount of personal data
shared and keeping that data safe from hackers.
Some of Joswiak's final comments were on the Apple Watch.
When Mossberg implied that the Apple Watch could cost thousands of
dollars, Joswiak told the audience that a wider price range allows
customers to choose the best option for them.
Update: Re/code has uploaded an excerpt video from Joswiak's interview.
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